Our Story

Founder of NMSWP

A self-confessed overthinker, Toshiana Baker has created an unconventional career in the spa and beauty industry simply by continuing to be hungry to grow, serve and transform lives with an authentic and compassionate approach.
Started as a Journalist
From a love of communication through the written word, Toshiana started her career as a journalist in the pre-internet age. Imagine that. After challenges in “finding herself”, she followed her passion of enhancing how people feel about themselves by entering the spa and beauty industry more than 15 years ago.

“SO POWERFUL IS THE LIGHT OF UNITY THAT IT CAN ILLUMINATE THE WHOLE EARTH.” -BAHA’U’LLAH

Carving Her Own Path…

Toshiana is a licensed esthetician who grew into an international educator, traveling globally to facilitate spa and beauty-related programs that she created. At one time, she led a team of 250+ estheticians nationally as the Director of Esthetics for a corporate spa chain with over 30 locations. At another point in her career, she was the Regional Operations Director of four full-service spa/salons, including two inside of Saks Fifth Avenue and the Education Executive for the iconic brow artistry brand Anastasia Beverly Hills. Toshiana also held positions of leadership at other luxury influencer brands in spa, cosmetics and retail. In 2016, she left the corporate spa and beauty rat race to become a full-time entrepreneur who parlays her wealth of experience to small business owners, solo practitioners and independent brands to help them grow and scale.

However, when asked what she is most proud of, Toshiana says it’s her reputation of having thoughtful, compassionate and authentic connections that influence and inspire positive change. Seeing a gap in the spa and wellness space for professional development and education for those of diverse backgrounds, she created the Network of Multicultural Spa and Wellness Professionals to be the gap filler. More than that, she wanted to create a community that feels like a “tribe to thrive” and to be a beacon of light and excellence for the industry.

To stay up to date on what is happening in the industry, Toshiana continues to contribute, serve and volunteer. She is also a Usui Reiki Master who integrates energy practices for optimal well-being, wholeness and wellness in all she does.

What’s your story? How has your story positively filled gaps, held space and improved life’s experience? Your story is also our story. 

 

Why Toshiana created NMSWP:

“We are the healers; we are the facilitators and space-holders for people. We are the people who help people feel better in how to approach things in their daily life. It starts with US.”

“It is okay to admit that something has to shift for you to feel more whole and fulfilled in the work you do… and that you are seen fully.”

“This is what I wish I had earlier in my career. A community – a place to be honest as professionals – to learn, build and support ourselves personally and professionally.”